Save Your Logo saving plant and animal species via corporate responsibility

Save Your Logo, a creative new French non-profit committed to biodiversity and the preservation of plant and animal species, is asking companies who use a plant or animal's likeness in their logo to make a commitment to preserve and protect the species they profit from.

The first companies to step up and commit to joining preservation efforts of their logos are international clothing brand Lacoste, committing to the preservation of crocodiles and alligators, and the French insurance company MAAF, whose efforts will go toward saving their animal representation, the dolphin. Lacoste says, "The brand will actively support projects selected by the GEF to safeguard or protect the endangered crocodile, alligator, caiman or gavial species, whose loss would jeopardize the biological balance of their natural habitats."

The initiative, backed by The Global Environment Facility (GEF), the World Bank and the International Union for Conservation of Nature (IUCN), is in negotiations with companies all over the world to save plants and animals featured in logos. According to Save Your Logo, "Plants and animals that are not found on logos can be adopted by companies that don’t use a species in their logos but wish to engage with the Save Your Logo program."

According to the International Union for Nature Conservation (IUCN) annual Red List, nearly one-quarter of the world's mammal species are at risk for extinction. The Save Your Logo effort is using a three-step approach including conservation, education and engagement by "Creating a global community of people interested in plant and animal biodiversity and the health of the planet," according to saveyourlogo.org, "Preserving the planet and its biodiversity is essential in the survival of the human species."

Image via saveyourlogo.org/Biosphoto/Hughuet Pierre